Provide and nurture an online meeting place. Automattic, the team behind WordPress, developed an internal blog called P2 where everyone can publish posts based on their achievements and how their week went. At Hubstaff, we have a Slack channel for random discussions where we discuss 30-day running challenges (which I supported with good thoughts) and share interesting articles we find around the web.
Over the past decade, a rising number of young professionals, primarily from the United States and Europe, have leveraged the use of technology to work remotely and live a nomadic lifestyle. A forecast of employment trends by the World Economic Forum called flexible work, including virtual teams, “one of the biggest drivers of transformation” in the workplace, while a Gallup poll found that 37% of respondents have already worked virtually.

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Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.

To sum it up, there are a lot of valid reasons managers and agencies shy away from remote workers. It’s hard to blame them. However, for those who want to give a distributed team a shot, there are avenues and tools for you to try. I encourage anyone on the fence about remote work to try it out by starting small. Hire a freelancer or independent contractor, or give your team one or two days a week to work remotely. See how it goes (and share in the comments).


When I try out a personal assistant, I give them two weeks of probation no matter how much I may love them in an interview. This gives me a chance to see how reliable they are and how comfortable I feel with them. During this time, I may pay them half the going rate to see how much they want to do the job right and follow through. If you have to let them go, be humble and smart: “I’m not sure it’s a great fit for either of us” is much more tactful than “You suck.”
The answer is you hire someone. You trade with someone. You trade them for two hours. That’s what I did in the beginning. Because I remember… I was just really young in my career, very in the early days, and I was running to get to the dry cleaners so I could get my only two suits because if I didn't get them, you know, then the place closes and I can’t get on the plane.
Another great perk about this profession is that according to some of the most high-earning personal assistants in the world, you don’t even need a college education to excel in it. Apparently, all you really need is thick skin, discretion, dependability, resourcefulness and the ability to use your initiative. Being naturally empathic, flexible and having some administrative skills won't hurt either.
Some employers offer limited or full benefits to a personal assistant. These benefits can include medical and dental insurance, paid vacation and sick leave. The addition of benefits, even limited ones, can help to bolster a lower salary amount, helping to attract more candidates to the position. The cost of any added benefits should be calculated into the salary package offered.
Having a virtual office can cause employees to miss out on the social advantage of being in an office. Virtual employees can suffer from the "out of sight, out of mind" effect, in which they could be passed on for promotions or opportunities because they weren't in the office for management to consider them. They also can miss out on networking opportunities which could lead to other options in the company. 

A robust 68% of job seekers who are millennials said an option to work remotely would greatly increase their interest in specific employers, according to a survey by AfterCollege, a career network for college students and recent grads. “Policies that cultivate a flexible, fun, and casual work environment have a positive impact” on young people’s interest in specific employers, the survey found.
The ability to interview them in person a number of times and carry out a trial to see if they are a suitable fit for you. A trial is a great no risk way for all parties to see if the assistant is the right person for the job. It is a very personal job working closely with the employer so it is very important to work out if both parties are going to be happy before making a long term commitment.
It’s hard to dispute: companies and at-home employees alike say remote work is a boon to productivity. Distractions like water cooler gossip, impromptu meetings, and loud colleagues are a non-issue, according to an infographic based on data from SurePayroll, a web-based payroll provider for small businesses. Eighty-six percent of those surveyed said they preferred to work alone to “hit maximum productivity.” What’s more, two-thirds of managers say employees who work remotely increase their overall productivity.
Invest in communication structures. Despite added expenses of PM fees, software, virtual insurance, VPNs, etc., companies can stand to save a lot on the overhead costs of running an office. No rentals, no electricity bills, and no more perpetually purchasing office supplies. Use those savings to invest in online communication ecosystems. Teleport has a few great blog posts for communication in remote teams.
I can use my own experience as an example for this. When I worked with a marketing agency in America, I was encouraged to voice my opinions, even if they went against our founder. When I consulted with businesses in the Philippines, a common complaint was about employees always saying “yes” to whatever their managers want (even if they couldn’t deliver).
Customer Service Representative – For a busy entrepreneur, customer service is a great task to outsource to a virtual assistant. You can forward calls to your virtual assistant, and they can become a virtual call center designated specifically for your business. With the enhancement of technology, there are companies such as Ring Central that make this an easy option for small businesses. Additionally, the virtual assistant can handle any follow-up calls as needed.
With the dynamic environment in the UAE and busy routine lifestyles, it is difficult to have a work-life balance. Our lifestyle, personal demands and work pressures can have a huge impact on the way we approach our work and our lives. Irrespective of the level of seniority, delegating some of your daily tasks to a personal assistant can be life changing. Whether you are a business owner or a manager, having a personal assistant by your side can have great benefits in maximising productivity in the business.

Web Site Designer/Administrator – You will find a pool of virtual assistants who specialize in website design and management. You will find a lot of virtual assistants in this arena who are experts in web creation using software such as WordPress and others like it. Specifically, you can easily find virtual assistants who promote WordPress as their niche. If your company needs assistance with its website, which includes a blog, using this type of virtual assistant would be great for your business.

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