Instead of taking the mediocre candidate in your area, you can hire the superstar who lives on the other side of the country. Limiting yourself to hiring within your locality restricts you to a small talent pool. You may be forced to settle for mediocre talent simply because you need the position filled. Companies that hire remote workers have a larger pool of top-notch talent. - Eilon Reshef, Gong.io
Employees from the younger generations of workers--Generation X and Generation Y, in particular--find virtual work a tremendous benefit. Virtual offices and telecommuting offer flexibility, and the comfort of being able to work independently without conforming to work rules, such as a dress code and traditional work hours. Telecommuting is appealing to some workers because it prevents the often unnecessary and unwelcome interruptions by co-workers and managers that can impede productivity and attentiveness.
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In the age of memes and Instagram, the switch to a virtual workforce is becoming more prevalent and appears to be the future for many companies. There are many benefits to this style of a workplace for both employees and employers. There are also some points to consider, such as collaboration, data sharing and security, as well as the possibility of a blended company of virtual and in-person employees.

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In the age of memes and Instagram, the switch to a virtual workforce is becoming more prevalent and appears to be the future for many companies. There are many benefits to this style of a workplace for both employees and employers. There are also some points to consider, such as collaboration, data sharing and security, as well as the possibility of a blended company of virtual and in-person employees.
Increase cross-cultural awareness. People involved in global teams should know and understand the challenges that come with communicating across cultures. For example, an American multinational oil and gas corporation wanted to ensure their non-Iraqi employees were equipped with the cultural knowledge and skills needed to succeed in the Iraqi context. Aperian Global worked with corporation leaders and local Iraqis to design a workshop for multinational employees assigned to Iraq, and it was offered in the US and the Middle East. A pre-departure workshop was also created for employees traveling to Iraq. It addressed issues such as safety, security, and health, as well as business and cultural topics. The workshops gave leaders and employees the information, skills and confidence needed to successfully collaborate and conduct business across cultural boundaries.
Worldwide, more than 50% of people who telecommute part-time said they wanted to increase their remote hours. Additionally, 79% of knowledge workers in a global survey by PGI said they work from home, and 60% of remote workers in the survey said that if they could, they would leave their current job for a full-time remote position at the same pay rate.
Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.

Leverage Global Talent - Virtual Teams allows organizations to look for talent beyond their country of origin. This brings together the experts and specialists from across the globe to work together on the project. Increased knowledge sharing and greater innovation happens as organization’s human capital share their understanding of global and local markets as well as best business practices.
Invest in communication structures. Despite added expenses of PM fees, software, virtual insurance, VPNs, etc., companies can stand to save a lot on the overhead costs of running an office. No rentals, no electricity bills, and no more perpetually purchasing office supplies. Use those savings to invest in online communication ecosystems. Teleport has a few great blog posts for communication in remote teams.
Customer Service Representative – For a busy entrepreneur, customer service is a great task to outsource to a virtual assistant. You can forward calls to your virtual assistant, and they can become a virtual call center designated specifically for your business. With the enhancement of technology, there are companies such as Ring Central that make this an easy option for small businesses. Additionally, the virtual assistant can handle any follow-up calls as needed.

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