Isolation. When you work from home, it’s likely that you’ll experience less contact with other professionals in your field — especially for, but not limited to, individual contributor roles. You won’t have a daily commute, so you won’t encounter other people on your way to and from the office. You won’t bump into other workers at the water cooler for a casual conversation, or have lunch with your coworkers a few days a week. With fewer encounters with other people — and other professionals in your field — it’s easy to feel isolated, which can lead to a slump in progress or even depression.

Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.
One of the problems I have come across with remote employees is communication. Being able to discuss ideas on a common whiteboard or screen is more effective in person, as you can gauge reactions and tailor the discussion when you are able to see the whole person. Also, remote employees often have flexible hours that can lead to scheduling issues and make spontaneous communications problematic. - Chris Kirby, Voices.com

If you're an overworked entrepreneur wondering why your to-do list always seems unfinished, look into hiring a personal assistant. I once had a mentor tell me that a key to day-to-day success is to hire a PA to keep the trains running on time while you focus on big picture ideas. At first, I thought it was a waste of money, but now I completely understand where he's coming from.
With software and programs such as GoToMeeting, PC Anywhere and Gotomypc, companies are now able to meet with anyone around the world without having to actually travel to the person’s locations. While these programs may not totally eliminate the need for travel, they can provide cost savings to companies by minimizing the need to travel for meetings or services. For example, a traveling sales person can use a remote webinar to provide an initial sales pitch and then travel to those that have the true potential to be customers rather than travel to every prospective customer. Account managers or support personnel can also more easily serve their accounts without having to actually be on location.

A time zone converter. Teams that include members from different time zones often struggle with finding the best times to collaborate. A time zone converter can assist virtual workers in planning the best times for meetings, and it can remind employees to remain conscientious of the time in their teammates’ zones. Every Time Zone is a web-based, aesthetically pleasing app that converts time zone differences in a simple, easy-to-comprehend format.

Security is often overlooked when a business decides to allow employees to work remotely, leaving companies vulnerable to cybercriminals. Although there are cloud options to make remote work easier, with today’s internet of threats, companies cannot afford to overlook protecting their confidential and proprietary information. - Tammy Cohen, InfoMart


According to a Gallup poll in 2007, the average commute time is 48.1 minutes round trip. While the commute by itself may not sound like a long time, there are other factors that can increase this. For example, the time to do things to get ready for work (such as taking a shower, getting dressed and having breakfast) can take another 30 minutes to an hour so adding these activities to the commute time can bring up the "non-work time" to 90 to 120 minutes. An employee can get so much more work done in that time if they did not have to travel into an office. According to the Telework Research Network, companies such as JD Edwards, AT&T and Compaq reported that their telecommuting employees are more productive than their office counterparts.2

Return on investment is the very close cousin of cost-benefit, but in this case, I will apply it in a strictly financial sense, and use my real-life work as an example. My personal assistant, whose name is Eric, does a lot of research, logistics, and planning for me as a journalist. Because he expands my efficiency, I’m free to take on more assignments and make more money. I would estimate that for the $50 investment I make for each week I hire him out, I make twice as much money minimum because of his help. So if I pocket $100 I wouldn’t otherwise make, and pay him $50, the return on investment is $50. Makes sense? (By the way, that’s during a slow week. Sometimes the return on investment is two or three times as much.)

GlobeSmart ProfileSM Debrief: Aperian Global offers GlobeSmart, the industry’s leading online cultural intelligence resource for improved cross-cultural understanding. This program will help business professionals leverage the GlobeSmart online learning tool and use cultural intelligence to work globally. Learning objectives include gaining knowledge into common behaviors influenced by culture, learning to overcome cultural gaps, and more. The GlobeSmart Profile is an online cultural inventory that allows users to learn about their own unique working styles, while also providing them with advice about working successfully with colleagues and people from other cultures. The profile is available in 13 languages.


A greater part of the day can be devoted to job duties, projects and other work-related responsibilities because commuting time is eliminated. In some densely populated areas, commuters spend upwards of 10 hours each week just going to and from work. Telecommuters could put to use the saved time by dedicating more of their time to office work, or to achieving a work life balance by spending time with family.
Routine: Just like any other work, one of the main enemies of motivation is routine, and this poses a major risk especially in the virtual medium. Putting in long hours in front of a computer can lead to exhaustion, stress and a bunch of unmotivated employees. The team needs to have a constant source of positive motivation to keep this aspect from affecting its work.

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Employers can also realize saving by allowing virtual workplaces. Among these are real estate or office costs. By allowing more workers to telecommute, companies can reduce the amount of works space they need and it also reduces the resources needed to support these employees in the office (such as office supplies and electricity). According to the Telework Research network, the average real estate savings realized from a full-time teleworker is $10,000 a year. Companies that have implemented several virtual workplaces have seen large cost savings in real-estate cost. For example, IBM has reduced its real estate costs by $50 million and Sun Microsystems saves $68 million per year. 2

When you hire employees to work remotely, your talent pool is endless. Gone are the days of being bound to hiring and recruiting talent from a specific geographical location. By offering remote opportunities, you are also providing access to those individuals who may not be able to work outside of the home, such as those with disabilities. Additionally, virtual employment offers an alternative that may have otherwise kept parents and caregivers out of the workforce.


Increase cross-cultural awareness. People involved in global teams should know and understand the challenges that come with communicating across cultures. For example, an American multinational oil and gas corporation wanted to ensure their non-Iraqi employees were equipped with the cultural knowledge and skills needed to succeed in the Iraqi context. Aperian Global worked with corporation leaders and local Iraqis to design a workshop for multinational employees assigned to Iraq, and it was offered in the US and the Middle East. A pre-departure workshop was also created for employees traveling to Iraq. It addressed issues such as safety, security, and health, as well as business and cultural topics. The workshops gave leaders and employees the information, skills and confidence needed to successfully collaborate and conduct business across cultural boundaries.

Small-business owners often wonder how they can work so hard all day and accomplish so little. Much of the problem is an inability to multitask. If you are doing important work in your office but are interrupted by an equally important call or question from an employee, for example, you’re forced to divert your attention away from the original project. In this way, your focus is strained and nothing receives the attention it deserves. A personal assistant can handle these types of intrusions so you can continue to focus on what's most important.
I doubt many companies like or prefer that employees work from home. We allow the policy in order to be able to attract employees who would otherwise go elsewhere. We are heavy users of Slack, Confluence and other collaboration tools that make working at home more productive, but they cannot replace the serendipitous interactions that occur while hanging out by the nitro-coffee keg. - Manuel Vellon, Level 11

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