Social Media Assistant – Handling social media for businesses can become time consuming for business owners and other staff. This is time that can be spent on other revenue-generating tasks. However, because of its importance in a business’s marketing plan, it can be delegated to a virtual assistant. According to Chris Ducker, every business should have a social media plan .  And this is an area where a virtual assistant can help out. A virtual assistant can plan and schedule your social media marketing on your Facebook business page, Twitter, LinkedIn, and Google pages as well as on any other social media site that you use. They can research content, monitor and engage the users, and assist in building your network. This is a great task to outsource to a virtual assistant, as most business spend anywhere from five to 20 plus hours per week on social media.
Return on investment is the very close cousin of cost-benefit, but in this case, I will apply it in a strictly financial sense, and use my real-life work as an example. My personal assistant, whose name is Eric, does a lot of research, logistics, and planning for me as a journalist. Because he expands my efficiency, I’m free to take on more assignments and make more money. I would estimate that for the $50 investment I make for each week I hire him out, I make twice as much money minimum because of his help. So if I pocket $100 I wouldn’t otherwise make, and pay him $50, the return on investment is $50. Makes sense? (By the way, that’s during a slow week. Sometimes the return on investment is two or three times as much.)
Companies are being forced to address production over presence as the ultimate indicator of value in the remote world. That is forcing people to rethink their traditional compensation plans. As these compensation plans better align employees with the company, the overall financial picture improves. People are incentivized to the right behaviors, and both the company and employee benefit. - Matthew May, Acuity

To sum it up, there are a lot of valid reasons managers and agencies shy away from remote workers. It’s hard to blame them. However, for those who want to give a distributed team a shot, there are avenues and tools for you to try. I encourage anyone on the fence about remote work to try it out by starting small. Hire a freelancer or independent contractor, or give your team one or two days a week to work remotely. See how it goes (and share in the comments).

Virtual offices, telecommuting and telework all mean essentially the same thing: employees work from another location outside of the traditional office. Virtual offices and telecommuting have become immensely popular for some employers, and met with trepidation by others. The concept is a relatively new one, which makes it difficult to construct definitive policies that set clear parameters for working outside the traditional office environment. As with any work arrangement, there are advantages and disadvantages to virtual offices and telecommuting.

Personal assistant’s possess quite a bit of power over their employers’ lives knowing all about the people they meet, the deals they make and what they keep hidden inside that locked desk drawer (…creepy, perhaps?) . Assistants also get to meet some of the most successful and talented people of their respective fields. That’s an amazing opportunity to learn and establish important relations every single day. Having constant access to the latest news and having all the people involved just a phone call away is a great opportunity to make a real, positive difference in both your own and other people’s lives.

Routine: Just like any other work, one of the main enemies of motivation is routine, and this poses a major risk especially in the virtual medium. Putting in long hours in front of a computer can lead to exhaustion, stress and a bunch of unmotivated employees. The team needs to have a constant source of positive motivation to keep this aspect from affecting its work.


Communication on a distributed team is a whole other ballgame. I never realized how much I took co-located colleagues for granted until there was no one beside me I could ask a quick question. Every question, every answer, every approval will be documented on a remote team. This makes for great records, but bulky loads of information to sort through.

A file-sharing service. Virtual teams need a place to share files. A file-sharing service will allow employees to store, access and share files in a secure location. Dropbox is one major platform for file sharing, but there are plenty of other popular services available, such as Google Drive and OneDrive. If you have highly regulated IT guidelines, it may be worthwhile to invest in your own IT-approved system.
“Face-to-face interaction is generally lost, and there’s no substitute for this during some activities, especially those more collaborative in nature. Video conferencing can sometimes offset this, but it’s not a perfect replacement. Feeling like a cohesive team is more difficult, and some people can never get past that. (Manifesting both with those in the office feeling like remote workers aren’t being part of the team, and remote workers feeling like they aren’t treated like they are real teammates.)” (source)
Of course, there are certain things you shouldn’t outsource or delegate, and not just regarding your workday. Billionaire Mark Cuban revealed on TV show Shark Tank that he still washes his own laundry. I do, too. It would be easy for me to have someone stop in each week to do my laundry or to drop it at the dry cleaning place—but I find it grounding somehow to do my own laundry.
Communication on a distributed team is a whole other ballgame. I never realized how much I took co-located colleagues for granted until there was no one beside me I could ask a quick question. Every question, every answer, every approval will be documented on a remote team. This makes for great records, but bulky loads of information to sort through.
One of the main considerations for running many employees online is how data sharing will be handled in order to keep the appropriate information private for clients and the company. Storing confidential company or client information on employees’ remote computers can be a big risk because there is a higher chance of it being leaked accidentally due to the lessened security on remote computers. There are software options along with employee training that can greatly minimize these risks.
Companies don’t have to be clingy and hang upon their customers through calls, emails and messages to sell their product. You must focus on manipulating the minds to create a need of your product which, in future, brings them to your product. When your audience shows more interest and want to know about it, it is certain that at the end you’ll close a deal. Let them ask queries through online, by phone or by mail. Your reply must be specific and addressed to the person.
Have a culture of transparency. This allows everyone to get a good grasp of each other’s tasks and responsibilities, which encourages good expectations accountability. It could be as simple as sending a weekly report to a shared channel, or keeping all of the projects in your PM tool viewable for all employees, so they can see what’s going on within the company. If you want to take it a step further, consider revenue transparency or public salaries.
In a world that is constantly on the move, the concept of “office” appears to be best left behind in the 20th century. With the rise of cloud technology and the increased need for people to stay mobile, the idea of going to an office seems to be fading away fast. As a company owner, there's no more need to spend thousands of dollars on renting an office space and managing an in-house team.
Routine: Just like any other work, one of the main enemies of motivation is routine, and this poses a major risk especially in the virtual medium. Putting in long hours in front of a computer can lead to exhaustion, stress and a bunch of unmotivated employees. The team needs to have a constant source of positive motivation to keep this aspect from affecting its work.

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