Web Site Designer/Administrator – You will find a pool of virtual assistants who specialize in website design and management. You will find a lot of virtual assistants in this arena who are experts in web creation using software such as WordPress and others like it. Specifically, you can easily find virtual assistants who promote WordPress as their niche. If your company needs assistance with its website, which includes a blog, using this type of virtual assistant would be great for your business. 

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Routine: Just like any other work, one of the main enemies of motivation is routine, and this poses a major risk especially in the virtual medium. Putting in long hours in front of a computer can lead to exhaustion, stress and a bunch of unmotivated employees. The team needs to have a constant source of positive motivation to keep this aspect from affecting its work.

Even with the right tools and adequate planning, virtual teams in the workplace can pose unique challenges for global companies of all sizes. An experienced talent development firm can help companies navigate the trials that come with virtual collaboration across cultural boundaries. Choose to work with a firm with a validated inventory in the market and a proven record for success.


Establish an onboarding process. Be sure that every employee who collaborates virtually has the same onboarding experience. They should be given access to the same communication systems and handbooks that explain the company processes. Everyone should be given the same advice and tools for success as they’re brought on board. If possible, it can even be very valuable to have an initial onboarding done face-to-face in an office location.
Conflicts, Lack of Trust & Collaboration - The cultural differences between the members of virtual teams gives rise to number of conflicts. For example, while an American would write a straightforward email describing a bad situation, this would be perceived as impolite by a South Asian (say Japanese) member of the team. This would lead to conflicts, mistrust and difficulties in fruitful collaboration which is so vital for the success of virtual team functioning. These challenges are also precipitated by the absence of non-verbal cues so intrinsic to face-to-face interactions.
Virtual work benefits the environment because fewer people are traveling in cars, buses and trains, which lowers the amount of vehicle emissions and decreases fuel usage. In 2007, CNET News published an article touting the benefits of telecommuting with statistics pertaining to congestion and traffic in Texas. Commuters face significant increases in traffic congestion in all 437 metropolitan areas in the United States. Adding up all the associated costs, the Texas Transportation Institute in early 2000 concluded that gridlock cost $78 billion annually in terms of 4.2 billion lost hours, not to mention 2.9 billion gallons of wasted fuel. That's one convincing argument for telecommuting, especially in an area such as Houston where environmental pollutants are a serious concern.
Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.

Save on Office Space – Since the contractor is virtual, they work off site. This allows you to save on expenses such as ordering a new desk and purchasing a computer. As a matter of fact, they use their own resources. So you save on the space that a new employee would incur. This is a win particularly if you happen to work remotely or independently yourself. You can work remotely and at the same time have the additional assistance you need.
I am 63 and currently working as a remote Virtual Assistant. It requires self discipline, integrity and accountability. If you have these qualities, the benefits are awesome – I have never been happier! Better work-life balance, increased productivity, less stress and no commuting. Technology is not only for the millenials, but for silver surfers too.
Having a flexible schedule increases the morale of employees and gives them a sense of freedom and agency in their lives that going into a physical office often does not permit. The sense of boosted morale also increases productivity in virtual employees. Responsibility for the work that must be accomplished changes hands from the supervisors who watch over the office to make sure employees are doing their job and arriving on time to the employees, who must meet goals and expectations on their own.
Newer Opportunities - If we see at larger societal level, virtual teams have created newer opportunities for people who are less mobile and hesitant to relocate due to either family requirement or physical challenge. Now any task that does not require the physical presence of a person and which can be supported by communication technology throws an opportunity for many deserving candidates.

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In a world that is constantly on the move, the concept of “office” appears to be best left behind in the 20th century. With the rise of cloud technology and the increased need for people to stay mobile, the idea of going to an office seems to be fading away fast. As a company owner, there's no more need to spend thousands of dollars on renting an office space and managing an in-house team.

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Remote workers often mean more cash flow and greater productivity, increasing a company's bottom line. Allowing people to work remotely often cuts overhead by reducing expenses, such as a larger office space. Greater productivity, which again increases the bottom line, is typically achieved because employees have the freedom to work at their own pace, knowing they have a job to complete. - Justin Goodbread, Heritage Investors
Movies and TV shows from the likes of Devil Wears Prada to Rules of Engagement make us laugh and feel sorry for the personal assistants. Their lives are consumed by ego-maniacal tyrants paying them no more than a couple of funny pennies per hour. Luckily, apart from the odd unfortunate exception, the reality is much different. Yes, sometimes personal assistants are asked to do menial tasks ranging from the humiliating to the humdrum, and they are often asked to be on duty round the clock, but it usually pays off in more ways than one.
While one advantage of virtual offices is the creation of a larger pool of resources, this can also be a disadvantage because this means resources can also be obtained offshores or jobs can be outsourced to a different company. If positions can be filled by employees in a different city, what would keep companies from extending those positions to candidates in a different country?
Staying in the office throughout the workday is the best way to conduct a business. The use of virtual training allows employees to take a training workshop within the comforts of their office, pausing the training as needed to handle daily office demands. Streamlining the training program through virtual training creates an even better expeditious business.
Cost savings - The biggest advantage of virtual team enjoyed by an organization is the associated cost savings. The organization can do away with huge expenses on real estate, office spaces, utilities bills such as gas, electricity, water etc. and executives’ travel. Many organizations outsource their operations to the low-cost regions. Thus production cost also decreases with the reduced raw material cost, operational costs and lower wages of the employees in these geographic locations.
Newer Opportunities - If we see at larger societal level, virtual teams have created newer opportunities for people who are less mobile and hesitant to relocate due to either family requirement or physical challenge. Now any task that does not require the physical presence of a person and which can be supported by communication technology throws an opportunity for many deserving candidates.

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Freedom to travel: With no need of a visa or transportation to a physical location, people can access their virtual office from basically anywhere in the world, giving them the freedom to choose their physical work space. Today we have many digital nomads who claim to be more productive in a virtual work setting as compared to being in an office. We know from experience that that is a fact!
The word “assistant” is often considered a synonym to the word “slave”. The truth is, though, that if you’ve landed a job as somebody’s personal assistant, you’ve become one of the most powerful people imaginable. You are now the gatekeeper of the castle that is your employer, and the more they trust you, the more they are willing to pay you. And since it probably took a while to train you and to establish a bond with you, they are not likely to let you go that easily.
Companies don’t have to be clingy and hang upon their customers through calls, emails and messages to sell their product. You must focus on manipulating the minds to create a need of your product which, in future, brings them to your product. When your audience shows more interest and want to know about it, it is certain that at the end you’ll close a deal. Let them ask queries through online, by phone or by mail. Your reply must be specific and addressed to the person.
Some employers offer limited or full benefits to a personal assistant. These benefits can include medical and dental insurance, paid vacation and sick leave. The addition of benefits, even limited ones, can help to bolster a lower salary amount, helping to attract more candidates to the position. The cost of any added benefits should be calculated into the salary package offered.
I work as PA for several different clients. I absolutely love the freedom to own my own business, I am paid as a contractor and get to work with successful entrepreneurs. I work form home, on my own time and decide how much I want to work. I am paid as a contractor. I am blessed to be able to grow my business through referrals of happy clients. I specialize in Financial assistance (book keeping, structuring business finances for tax benefits, and building business structures and efficiencies.) I have been a business owner myself and know how to help my clients outsource things they don’t have time for or don’t enjoy. This sets them free to focus on things they love and grow their income. Win-win!
Don’t completely neglect face-to-face meetings. If it’s possible, organize a face-to-face encounter for the first meeting. It’s possible to be successful without ever meeting in person, but there isn’t a replacement for face-to-face contact in person. Meeting physically allows people to share a deeper personal connection. Eye contact, proximity, voice, and body language allow people to connect more closely than they would if they met virtually. If meeting in person for the first time isn’t possible, consider holding an annual gathering or other event to keep employees in touch.

A recent study on “the state of remote work” by TINYpulse and Owl Labs found that remote employees have “slightly higher levels of investment in their work,” and benefit from “clearer boundaries and work habits” needed to be successful. The data, based on responses from 1,097 workers across the U.S., reinforces findings from previous research showing that people who work from home are fully engaged with fellow team members, and often are more productive.


Your business is growing, and you are busier now more than ever. You could use an extra set of hands, so someone suggested that you should use a virtual assistant. However, you have no idea what a virtual assistant is or for that matter, how they can help you. If that is the case, small business owner, it is time for you step into 2014 and become virtual. You will add your business to the growing trend of those utilizing virtual assistants. 

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