Have you ever wished there were more time in a day? (I know, more than once, right? 😉 ) Well, while you can’t add hours to the day, you can hire the help that will make it feel like you have. The secret is in hiring a personal assistant to help. A personal assistant or PA is also known as an executive secretary, a personal secretary, or a private assistant. Whatever you choose to call this person, after hiring one, you will wonder how you ever did without them.


It might seem counterintuitive, but remote workers are often more engaged with colleagues and supervisors than in-office workers, Harvard Business Review concluded. The plethora of technological tools to help workers stay connected makes the difference—in fact, a separate study found that 87% of remote workers feel more connected through the use of video conferencing.
At one of my first companies, we grew a remote team to more than 100 people. Often the members of this team would perform better than the people who came into the office every day because they weren't distracted by meetings and other interruptions common to a shared office. Collaboration occurred over video, chat and project management software. People focused on work, followed established processes and were held accountable for their productivity. - Danilo Stern-Sapad, FabFitFun

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I work as PA for several different clients. I absolutely love the freedom to own my own business, I am paid as a contractor and get to work with successful entrepreneurs. I work form home, on my own time and decide how much I want to work. I am paid as a contractor. I am blessed to be able to grow my business through referrals of happy clients. I specialize in Financial assistance (book keeping, structuring business finances for tax benefits, and building business structures and efficiencies.) I have been a business owner myself and know how to help my clients outsource things they don’t have time for or don’t enjoy. This sets them free to focus on things they love and grow their income. Win-win!
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The answer is you hire someone. You trade with someone. You trade them for two hours. That’s what I did in the beginning. Because I remember… I was just really young in my career, very in the early days, and I was running to get to the dry cleaners so I could get my only two suits because if I didn't get them, you know, then the place closes and I can’t get on the plane.
With software and programs such as GoToMeeting, PC Anywhere and Gotomypc, companies are now able to meet with anyone around the world without having to actually travel to the person’s locations. While these programs may not totally eliminate the need for travel, they can provide cost savings to companies by minimizing the need to travel for meetings or services. For example, a traveling sales person can use a remote webinar to provide an initial sales pitch and then travel to those that have the true potential to be customers rather than travel to every prospective customer. Account managers or support personnel can also more easily serve their accounts without having to actually be on location.

Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.


Small-business owners often wonder how they can work so hard all day and accomplish so little. Much of the problem is an inability to multitask. If you are doing important work in your office but are interrupted by an equally important call or question from an employee, for example, you’re forced to divert your attention away from the original project. In this way, your focus is strained and nothing receives the attention it deserves. A personal assistant can handle these types of intrusions so you can continue to focus on what's most important.
A virtual team is a collection of independently employed individuals who work together to provide business solutions to external clients. For startups, using virtual teams can be a way to provide top products and services while remaining flexible for customers and responsive to their needs. Yet startups need to be aware of the benefits and disadvantages of virtual teams.

If you truly desire your company to go global, then it must be online all hours of the day. If speed is of the essence of your business, you can capitalize different time zones by delegating work according to individual time zones. When you have a business that is ready to serve customers 24 hours a day, 7 days a week, it won't take long for you to expand.
Money, money, money. The root of a lot of headaches, from international transfers to confusing tax laws. Paying an international team is much more difficult than giving out checks or setting up direct deposit with a co-located team. You have to worry about how to send it, fees, the conversion rates of the day, and much more. What tax forms are you responsible for? How do you file benefits for international employees? A business may almost want to hire a person just to take care of processing payments for remote workers.
Use time zones to your advantage. Timezones are a great and terrible thing. On one hand, I know what it’s like to wake up at 6 a.m. for a meeting. Or sleep at 3 a.m. waiting for an update from the team. I’ve also seen the benefits of having a person online at all times for our customers. This is especially powerful in customer support. It allows for 24/7 support with just a few strategically placed (literally) people. Time.is is a great way to compare what time it is (and will be) in other places and can help you keep track of the time where your other team members are. And don’t fret, because you’ll get the hang of it. I often forget what time it is where I am. But after working on a remote team for 3 years, I’ve learned how to do timezone calculations almost subconsciously. Just be sure to set an alarm for Daylight Savings.
Finding the right fit of personal assistant is essential and a good agency will be able to reduce the time you need to invest in finding that person. They will sort through all the applications for you and guide you along the way. At Polo & Tweed we offer a tailor-made service to our clients to ensure we get the right match for you. There are some great pointers on the types of questions you might like to ask at interview here.
Make a list of tasks that will make up the job. Common tasks, such as running errands, data entry and answering telephones should not raise a personal assistant's pay. More challenging tasks, particularly those that are specialized, such as requiring your assistant to speak a second language, complete payroll for other staff members or travel for a long period of time, should be adequately compensated by raising the salary and offering a travel allowance. Also consider the time commitments of the job description. A personal assistant that works a standard business week may not make as much money as one who is on call or required to travel.

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