The word “assistant” is often considered a synonym to the word “slave”. The truth is, though, that if you’ve landed a job as somebody’s personal assistant, you’ve become one of the most powerful people imaginable. You are now the gatekeeper of the castle that is your employer, and the more they trust you, the more they are willing to pay you. And since it probably took a while to train you and to establish a bond with you, they are not likely to let you go that easily.


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The Joanna Gray Agency has been placing personal assistants for high-powered corporate executives, wealthy estate owners, and well-known celebrities for more than a decade. If you’d like to discuss your needs for a candidate for this position or similar domestic help positions, please contact owner, Joanna Gray, at the Joanna Gray Agency for the personal touch you’ve been seeking. Joanna will make sure your assistant matches your needs perfectly.

Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.


Small-business owners often struggle to fulfill all their duties but are wary of taking on a partner or hiring a management team because they want to maintain the integrity of their vision or stay in complete control. If that sounds like you, you can bring your business to the next level without too much compromise or cost by hiring a personal assistant.
Even if you can do all the administrative work yourself, why should you? The one hour a day you spend running to the post office, balancing the checkbook, or booking airline tickets would be better spent calling prospects, learning, or thinking strategically. Always try to spend as much time as possible using your unique strengths on your highest leverage activities. Running out to Staples to buy printer paper probably doesn’t fall into that category.

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Return on investment is the very close cousin of cost-benefit, but in this case, I will apply it in a strictly financial sense, and use my real-life work as an example. My personal assistant, whose name is Eric, does a lot of research, logistics, and planning for me as a journalist. Because he expands my efficiency, I’m free to take on more assignments and make more money. I would estimate that for the $50 investment I make for each week I hire him out, I make twice as much money minimum because of his help. So if I pocket $100 I wouldn’t otherwise make, and pay him $50, the return on investment is $50. Makes sense? (By the way, that’s during a slow week. Sometimes the return on investment is two or three times as much.)
A decision-making tool. Sometimes teams struggle to come to a decision, and this is especially true in the virtual setting. A helpful decision-making tool can alleviate the stress that comes with making difficult decisions, because it will allow team members to easily vote, tally the results, and present everyone with the final outcome. Loomio and Tricider are helpful decision-making tools that allow members to vote and quickly understand the likely outcome.

Even if you can do all the administrative work yourself, why should you? The one hour a day you spend running to the post office, balancing the checkbook, or booking airline tickets would be better spent calling prospects, learning, or thinking strategically. Always try to spend as much time as possible using your unique strengths on your highest leverage activities. Running out to Staples to buy printer paper probably doesn’t fall into that category.

It’s hard to dispute: companies and at-home employees alike say remote work is a boon to productivity. Distractions like water cooler gossip, impromptu meetings, and loud colleagues are a non-issue, according to an infographic based on data from SurePayroll, a web-based payroll provider for small businesses. Eighty-six percent of those surveyed said they preferred to work alone to “hit maximum productivity.” What’s more, two-thirds of managers say employees who work remotely increase their overall productivity.

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