Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.
Personal assistant’s possess quite a bit of power over their employers’ lives knowing all about the people they meet, the deals they make and what they keep hidden inside that locked desk drawer (…creepy, perhaps?) . Assistants also get to meet some of the most successful and talented people of their respective fields. That’s an amazing opportunity to learn and establish important relations every single day. Having constant access to the latest news and having all the people involved just a phone call away is a great opportunity to make a real, positive difference in both your own and other people’s lives.
Ten years ago, I felt dubious when a mentor told me to hire a personal assistant. Now I can’t imagine myself getting the job done without one, and at times, I’ve even used two to handle vastly different tasks. You may think, “Why not hire a college intern for free?” I’ve had those, too, but here’s a friendly warning: Internships should always be conducted in conjunction with a college program that offers credit, and you have to spend time supervising the person on a documented learning journey that takes them from point A to B. So if you’re looking for free help from a college student, and falsely labeling it an “internship,” you could get both yourself and the student in big trouble. Plus, it’s sleazy.
Conflicts, Lack of Trust & Collaboration - The cultural differences between the members of virtual teams gives rise to number of conflicts. For example, while an American would write a straightforward email describing a bad situation, this would be perceived as impolite by a South Asian (say Japanese) member of the team. This would lead to conflicts, mistrust and difficulties in fruitful collaboration which is so vital for the success of virtual team functioning. These challenges are also precipitated by the absence of non-verbal cues so intrinsic to face-to-face interactions.

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Let’s face it: commuting can be a killer, especially if it’s a long one. Studies have shown that uber long commutes can take a toll on workers, ranging from everything from high cholesterol, neck and back pain, as well as elevated stress levels. (It’s even been linked to higher divorce rates, too!) When you eliminate the commute, you can begin to work earlier—and with far less stress. Sans a lengthy, energy-zapping commute, you’ll feel far more refreshed in the morning and eager to start your workday earlier…just because you can.
Of course, there are certain things you shouldn’t outsource or delegate, and not just regarding your workday. Billionaire Mark Cuban revealed on TV show Shark Tank that he still washes his own laundry. I do, too. It would be easy for me to have someone stop in each week to do my laundry or to drop it at the dry cleaning place—but I find it grounding somehow to do my own laundry.
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Your business is growing, and you are busier now more than ever. You could use an extra set of hands, so someone suggested that you should use a virtual assistant. However, you have no idea what a virtual assistant is or for that matter, how they can help you. If that is the case, small business owner, it is time for you step into 2014 and become virtual. You will add your business to the growing trend of those utilizing virtual assistants.
Managing email: To keep you from wasting time in your email inbox, some virtual assistants will filter your most important emails and respond to the rest on your behalf. Such email management is easy to do remotely, but you need to provide guidance on how to pick out key emails and ask the assistant to copy you before sending out any responses to reduce the risk of errors.
Saving on Hiring a Full-Time Employee – A key benefit to using a virtual assistant for your business is the saving aspect. By working with a virtual assistant, you will save on the expense of hiring a full-time employee. This includes the amount of time and money spent on interviewing and training a new employee. This also includes the cost of employee benefits such as health insurance, employee-related benefits, and tax savings. As independent contractors, virtual assistants are responsible for their own bookkeeping and taxes. You will not have to worry about incurring such costs.
Employees who have virtual offices or telecommute work more hours than their office counterparts. People who work in a virtual office can often blur the difference between home life and work life. Unlike employees who can leave work at the office, employees with virtual offices tend to continue to work outside of "normal" work hours. According to a report from the Bureau of Labor and Statistics, 50% to 67% of telecommuting hours push the employee’s over 40 hours a week.4 Some reasons for these additional hours could be the employees’ desire to justify their telecommuting by being more productive and continuing to work beyond business hours or a result of companies maximizing their salaried employees by providing them with virtual offices to be able to continue work outside the office.
With all the allure of a couch, mid-day naps, Netflix, virtual reality games, drum lessons, airline flight sale alerts, and whatever small distractions there are in a day, it’s no surprise that managers worry about work productivity for their employees out of the office. They are at the mercy of beckoning chores. A full pantry of things to snack on. “Quick” walks to the park, and so much more that can distract them from work. I can see how easy it would be for tasks to take longer. For example, a task that would take one hour in an office could take five hours with distractions. 
Estimates claim that about 2.8% of the global workforce works from home at least half of the time. Although this number seems low at first glance, consider the fact that the number of people who work from home has increased 103% since 2005. There’s no denying that there is an upward trend of work-from-home flexibility in society today — and this trend does indeed come with many benefits, such as the following:
Collaborate about team expectations and goals. Be sure that expectations and goals are clearly stated for virtual meetings. If working in a team, allow everyone to work together to create the team’s expectations and goals. This will set the standard for what’s expected from everyone, and allow everyone to agree on meeting protocols, such as how to resolve conflict and make group decisions.
Companies don’t have to be clingy and hang upon their customers through calls, emails and messages to sell their product. You must focus on manipulating the minds to create a need of your product which, in future, brings them to your product. When your audience shows more interest and want to know about it, it is certain that at the end you’ll close a deal. Let them ask queries through online, by phone or by mail. Your reply must be specific and addressed to the person.
Personal assistant’s possess quite a bit of power over their employers’ lives knowing all about the people they meet, the deals they make and what they keep hidden inside that locked desk drawer (…creepy, perhaps?) . Assistants also get to meet some of the most successful and talented people of their respective fields. That’s an amazing opportunity to learn and establish important relations every single day. Having constant access to the latest news and having all the people involved just a phone call away is a great opportunity to make a real, positive difference in both your own and other people’s lives.
Better recruitment opportunities. You can select from the top-qualified candidates around the globe for a position if you’re open to managing a remote workforce. Instead of limiting your recruiting opportunities to those who are willing to relocate and those able to make the daily commute, you can focus on hiring the best-qualified candidates without worrying about any geographic restrictions.
With software and programs such as GoToMeeting, PC Anywhere and Gotomypc, companies are now able to meet with anyone around the world without having to actually travel to the person’s locations. While these programs may not totally eliminate the need for travel, they can provide cost savings to companies by minimizing the need to travel for meetings or services. For example, a traveling sales person can use a remote webinar to provide an initial sales pitch and then travel to those that have the true potential to be customers rather than travel to every prospective customer. Account managers or support personnel can also more easily serve their accounts without having to actually be on location.
They’re more work to manage and have a time overhead compared to someone at the office is a big part. It’s also easy to forget and ignore remote workers and it can be harder to evaluate their productivity. A culture that has a mix of remote and non-remote has the remotes pretty isolated as the normal way of communicating things has them left out. (source)
For many workers, work-life balance remains a mystery as they juggle 40+ hour workweeks, kids’ soccer schedules, and doctor’s appointments for aging parents. Thing is, when you don’t have to cram your entire personal life into the hours after 6:00 PM, you’ll start to relax—fast. Many virtual jobs offer flexible schedules that allow busy working parents (and non-parents alike) the opportunity to take care of their families as well as stay on top of their workloads. Being able to balance both your job and your family instinctively creates loyalty to your job for letting you do what you need to do and still earn a paycheck.
The phrases “remote work,” “distributed teams,” and “digital nomad” are becoming more and more trendy on the Internet. A lot of companies and virtual employees (us included) are writing about why it’s so great to be able to work from across the world and on your own schedule. Basically, there are a lot of benefits of working remotely for both employers and employees.
Employee engagement and motivation. Consider giving remote and office workers surveys to see who is more engaged and motivated overall. Ask questions about how they feel coming to work every day, find out whether they’re inspired at work and ask if they think their role within the company is important. Ask specific questions about whether or not they feel included in group decisions and ask if they feel as though their needs and concerns are considered and addressed.
Trouble separating work from home. When you work from home, it’s easy to become distracted by your children, neighbors, friends, or home responsibilities. Because you’re home, you’ll be more aware of things that need to be done around the house. In addition, those who work from home often have a hard time transitioning from work life to home life. With constant access to their work while at home, it can be hard to stop working for the day, especially when there’s a lot to accomplish.
Remote workers often mean more cash flow and greater productivity, increasing a company's bottom line. Allowing people to work remotely often cuts overhead by reducing expenses, such as a larger office space. Greater productivity, which again increases the bottom line, is typically achieved because employees have the freedom to work at their own pace, knowing they have a job to complete. - Justin Goodbread, Heritage Investors
Newer Opportunities - If we see at larger societal level, virtual teams have created newer opportunities for people who are less mobile and hesitant to relocate due to either family requirement or physical challenge. Now any task that does not require the physical presence of a person and which can be supported by communication technology throws an opportunity for many deserving candidates.

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