Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.


Many celebrities choose to have a personal assistant at their side much of the day, to take care of all the details that could cause problems if not dealt with on a timely manner. Because they are not working in an office and they are frequently moving from place to place, the PA is the perfect solution to their problems and helping keep them organized.


We've had some very key members of the team wish to move to other locations in the world or country. In one instance, a person's spouse was given a great opportunity in a new location, and the family needed to move to support the opportunity. When someone plans on leaving, a lot of knowledge and investment leaves with them. A remote/work-from-home policy helps resolve this problem. - John Winter, Content Bloom
Virtual work or telecommuting requires self-discipline, motivation and a tremendous amount of focus. Individuals who do their best work independently are often the happiest with telecommuting than workers who need to have regular contact with others. The managers who supervise telecommuters bear a large responsibility as well. Managing employees remotely can be very challenging, and it is ultimately the manager's responsibility for determining which of their employees demonstrate the necessary skills and traits for performing successfully in a remote location.
They’re more work to manage and have a time overhead compared to someone at the office is a big part. It’s also easy to forget and ignore remote workers and it can be harder to evaluate their productivity. A culture that has a mix of remote and non-remote has the remotes pretty isolated as the normal way of communicating things has them left out. (source)

At HomeCareDirect, we believe that in order to have a long term, stable support package delivered by a great care team, it is important that your personal assistants are happy and well looked after. Therefore, our service is not only designed to help you direct your own support – it’s also designed to support your personal assistants to successfully work in this innovative and rewarding way. HomeCareDirect employ hundreds of personal assistants nationwide on people’s behalf. If you choose us to employ your personal assistants on your behalf, you’ll not have the responsibility of being their employer whilst they’ll have the benefits of being employed by an organisation with a wealth of experience of supporting personal assistants.
Another concern is the care that goes into a business. I’ve seen remote workers who were just as dedicated to their companies as local employees. I’ve seen in-office employees waste as much time as possible because they simply didn’t care about the business. The relationship between a manager and employee can affect how the employee sees the company as a whole. So in order to increase loyalty, remote team managers should be advocates and someone remote workers can trust.

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No business is too big or small to use a PA, and with recent technological development with the internet, the new era of PA’s has come in the form of virtual assistants. Virtual assistants work remotely from their own home but undertake the same duties a normal PA would, and this can offer a cost effective alternative for smaller business who need help. So, what does a PA do?  Some of the duties a personal assistant may undertake include email and calendar management, organising transportation, call handling, research and event planning.  As an independent contractor, you might also use a PA for basic bookkeeping and invoicing your clients.  If you are trying to build an online personal brand, PA’s can also help with managing your social media profiles.
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Employees from the younger generations of workers--Generation X and Generation Y, in particular--find virtual work a tremendous benefit. Virtual offices and telecommuting offer flexibility, and the comfort of being able to work independently without conforming to work rules, such as a dress code and traditional work hours. Telecommuting is appealing to some workers because it prevents the often unnecessary and unwelcome interruptions by co-workers and managers that can impede productivity and attentiveness.
Newer Opportunities - If we see at larger societal level, virtual teams have created newer opportunities for people who are less mobile and hesitant to relocate due to either family requirement or physical challenge. Now any task that does not require the physical presence of a person and which can be supported by communication technology throws an opportunity for many deserving candidates.
Online Research:You can easily farm out Internet research to virtual assistants. Common requests include finding information on corporate websites, exploring new products and vetting potential employees or business contacts. Be sure to send clear instructions, along with user names and passwords so assistants can get access to specialty search tools or paid websites.  

Reduced Time to Market - Since the members span the time zones, there could be different team working on the same project 24*7, so when one member sleeps there will be another one somewhere else who would start work where the former had left. This shortens the product development time as well as faster response time to demands in both global and local markets.

“Face-to-face interaction is generally lost, and there’s no substitute for this during some activities, especially those more collaborative in nature. Video conferencing can sometimes offset this, but it’s not a perfect replacement. Feeling like a cohesive team is more difficult, and some people can never get past that. (Manifesting both with those in the office feeling like remote workers aren’t being part of the team, and remote workers feeling like they aren’t treated like they are real teammates.)” (source)


A Virtual PA can be a clever alternative to employing staff. In fact for many who have taken the steps already it's the smarter way to do business. Technology now means that the traditional additions to a business can be outsourced with ease such as software and now staffing. More importantly it allows businesses to be totally adaptable and constantly flexible to industry changes ensuring that quick adjustments or more in depth changes can happen with the minimum of fuss or drain on your time. Imagine having to downsize or re-focus your business with an office full of staff. No matter how equipped you are its going to take time to make changes to the business. Alternatively expansions can be equally difficult to manage, Virtual PA services offer a solution designed for the modern business.
Make a list of tasks that will make up the job. Common tasks, such as running errands, data entry and answering telephones should not raise a personal assistant's pay. More challenging tasks, particularly those that are specialized, such as requiring your assistant to speak a second language, complete payroll for other staff members or travel for a long period of time, should be adequately compensated by raising the salary and offering a travel allowance. Also consider the time commitments of the job description. A personal assistant that works a standard business week may not make as much money as one who is on call or required to travel.

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