Marketing Assistant – Similar to the function of a social media assistant, a virtual assistant is a great tool for marketing. This would include assisting with launching any marketing campaigns and tracking their success. A virtual assistant can be used to assist implementing your marketing plan by helping with email campaigns. They can assist you with this by first scraping your email list to ensure that all the addresses are updated and do not include any errors. This can include helping you segment your lists as well source them. Secondly, they can help you implement and track the analytics of the email campaign itself. Another great way to use a virtual assistant in marketing is to have them promote any blogs that you may have. This is a much needed aspect for any business that has a blog. It must be promoted, updated, and managed. So all these tasks are great to delegate to your virtual assistant.

The conversation is twofold: Employees who work from home help companies reduce overhead costs, experience greater satisfaction in their jobs, and they’re more productive, but companies ultimately have the discretion to not offer work from home policies — or revoke them — if company leaders believe that managing a virtual workplace decreases speed or hinders collaboration.

Valuable Skill Set – Virtual assistants are highly skilled independent contractors, including administrative assistants, website administrators, and senior level executives, all of whom have had a broad range of experience. Most virtual assistants work in a specific niche, meaning they’ll understand your industry better than someone who doesn’t focus on a particular niche.


Virtual teams are on the rise. Due to technological advancements, it’s possible for workers to work from home and for their managers to ensure that work is done on time and to the highest standard. Benefits that go beyond cost savings, like boosted productivity and employee satisfaction, mean that remote team collaboration is not only good for business, but good for employees too.

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"At Trello, we've found it beneficial to create activities like online trivia nights and coffee meetings. We also try to recreate those casual 'water cooler moments' you experience in a physical office with our team chat and video conferencing tools," Pryor said. "We've also created multiple social channels for employees to share their hobbies, fitness goals or silly pictures of their kids. Especially in virtual teams, you need these opportunities to connect on a human level."
Employee engagement and motivation. Consider giving remote and office workers surveys to see who is more engaged and motivated overall. Ask questions about how they feel coming to work every day, find out whether they’re inspired at work and ask if they think their role within the company is important. Ask specific questions about whether or not they feel included in group decisions and ask if they feel as though their needs and concerns are considered and addressed.

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To sum it up, there are a lot of valid reasons managers and agencies shy away from remote workers. It’s hard to blame them. However, for those who want to give a distributed team a shot, there are avenues and tools for you to try. I encourage anyone on the fence about remote work to try it out by starting small. Hire a freelancer or independent contractor, or give your team one or two days a week to work remotely. See how it goes (and share in the comments).
Distributed work requires more discipline on behalf of the company and worker in order to ensure you are getting all the benefits, but it is worth it when you consider the diversity you reap. Differing opinions, viewpoints and work styles combine to make a better work environment and a group of employees who are more creative at solving problems and better at understanding their customers. - Lisbi Abraham, Andela
Small-business owners often struggle to fulfill all their duties but are wary of taking on a partner or hiring a management team because they want to maintain the integrity of their vision or stay in complete control. If that sounds like you, you can bring your business to the next level without too much compromise or cost by hiring a personal assistant.
Try to get together in person at least once a year. Jay Baer of Convince and Convert brings his team together annually for a strategic planning meeting. They spend two days working and two days hanging out and getting to know each other. Zapier brings their distributed team together for regular team retreats where cooking, games, and lots of other team-building activities are involved.
Estimates claim that about 2.8% of the global workforce works from home at least half of the time. Although this number seems low at first glance, consider the fact that the number of people who work from home has increased 103% since 2005. There’s no denying that there is an upward trend of work-from-home flexibility in society today — and this trend does indeed come with many benefits, such as the following:
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Equip your team with knowledge of the basic aims and foundations of your company. Make sure everyone is familiar with the company values enough so that if they need to make an urgent, educated guess, they’re likely to make the right one for the business. For example, do you lean toward transparency or discretion? Do you prioritize action or caution?
Virtual work or telecommuting requires self-discipline, motivation and a tremendous amount of focus. Individuals who do their best work independently are often the happiest with telecommuting than workers who need to have regular contact with others. The managers who supervise telecommuters bear a large responsibility as well. Managing employees remotely can be very challenging, and it is ultimately the manager's responsibility for determining which of their employees demonstrate the necessary skills and traits for performing successfully in a remote location.
Have you ever wished there were more time in a day? (I know, more than once, right? 😉 ) Well, while you can’t add hours to the day, you can hire the help that will make it feel like you have. The secret is in hiring a personal assistant to help. A personal assistant or PA is also known as an executive secretary, a personal secretary, or a private assistant. Whatever you choose to call this person, after hiring one, you will wonder how you ever did without them.

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Employees who have virtual offices or telecommute work more hours than their office counterparts. People who work in a virtual office can often blur the difference between home life and work life. Unlike employees who can leave work at the office, employees with virtual offices tend to continue to work outside of "normal" work hours. According to a report from the Bureau of Labor and Statistics, 50% to 67% of telecommuting hours push the employee’s over 40 hours a week.4 Some reasons for these additional hours could be the employees’ desire to justify their telecommuting by being more productive and continuing to work beyond business hours or a result of companies maximizing their salaried employees by providing them with virtual offices to be able to continue work outside the office.
Employees who have virtual offices or telecommute work more hours than their office counterparts. People who work in a virtual office can often blur the difference between home life and work life. Unlike employees who can leave work at the office, employees with virtual offices tend to continue to work outside of "normal" work hours. According to a report from the Bureau of Labor and Statistics, 50% to 67% of telecommuting hours push the employee’s over 40 hours a week.4 Some reasons for these additional hours could be the employees’ desire to justify their telecommuting by being more productive and continuing to work beyond business hours or a result of companies maximizing their salaried employees by providing them with virtual offices to be able to continue work outside the office.

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